Ever had an animation grab your attention before you could swipe past? Maybe it was a logo that came to life, a playful countdown, or a slick explainer video. Motion has that effect – it pulls focus in ways static visuals simply can’t.
For brands, that attention often translates into something bigger: trust, engagement, and even sales.
What Are Motion Graphics, Really?
In simple terms: design + movement.
Motion graphics are animated elements – text, icons, shapes, or visuals – that help tell a story or highlight a message. Unlike full 3D animation or cinematic ads, they’re lighter, faster to produce, and tailor-made for digital platforms where attention spans are short.
Why Motion Matters for Brands
Motion graphics aren’t just “pretty effects”. They give your brand energy and clarity:
✓ Catch eyes in busy social feeds.
✓ Make messages easier to understand.
✓ Boost memorability by reinforcing brand personality.
It’s not just creative flair – it’s psychology. Our brains are wired to notice movement first, which is why motion graphics cut through the noise in a crowded digital space.
Motion Graphics in Action
Touch ‘n Go eWallet – Engages users with interactive festive features such as the digital Money Packet, delivering frictionless engagement through playful visuals.
Shopee – Keeps campaigns lively with animated countdowns and dynamic banners during big sales like 9.9 and 11.11, making scroll-stopping visuals part of the experience.
myTNB App – Brightens up the boring with animated usage graphs and interactive dashboards that make tracking bills and energy habits feel effortless. A little motion goes a long way in turning numbers into something you can actually engage with.
These aren’t “fun extras”. They’re tools that make a brand feel more usable, trustworthy, and alive.
The ROI You Might Be Missing
Motion graphics don’t just look good – they work hard:
- Higher engagement – animated posts and ads get more clicks, shares, and views.
- Better recall – people remember moving visuals longer than static ones.
- More conversions – explainer animations simplify choices, leading to more sign-ups or purchases.
- Lower support costs – a 30-second “how it works” video can replace dozens of FAQs.
Quick FAQs
Q: Do motion graphics only suit big brands?
A: Not at all. Even small businesses benefit from motion graphics – an animated logo intro instantly feels more polished.
Q: Are motion graphics expensive?
A: Motion graphics can be cost-effective. They’re scalable – from simple animated posts to full campaigns, you can adapt motion to fit your budget.
Q: Where should I use motion graphics?
A: Use motion graphics anywhere attention matters – social media, apps, websites, ads, presentations, and even email headers.
How to Start Small
- Animate your logo or tagline for intros/outros.
- Add motion to a carousel or social post.
- Create a short explainer video to simplify a product or service.
You don’t need a blockbuster budget. Even subtle, well-designed motion can give your brand an edge.
The Takeaway
Motion graphics aren’t decoration – they’re a brand asset with hidden ROI. They grab attention, make messages clear, and leave lasting impressions.
At Jextures, we craft motion graphics that don’t just move smoothly – they move people to engage, trust, and act.
Ready to elevate your brand with motion? Let’s bring your visuals to life.
